FAQ - Pre sales Questions

Question
Pros and cons of combining an existing Recruitment Web site with the Ava Advanced Agency web site
Answer

For your web site to work for you there are three major considerations:

  • Visual impact, sometimes called aesthetics and credibility. 

In other words when you target audience visits your site what do they think? For a recruitment agency there are two targets: potential customers and potential supply staff.

  • Usability, this is a technical requirement which covers many aspects. 

The number of pages on your site. How the site appears or works on different devices e.g. Desktop computers with half a dozen different browsers, tablets and smart phones with small screens. (80% of Adults now own a smart phone.) How search engines see your site (search engines, Google et al, are users too and they drive  new staff and customers to your web site aka web site traffic)

  • Politics, There are always politics.

The list of Political considerations is too personal, too involved to cover and (sorry) outside the scope of this article. Simply to say Politics will have an impact and the effect is usually a significantly increased cost. More often than not, Politics will result in a site that is both less aesthetic and less technically efficient and effective (and that ultimately costs even more).

So ignoring Politics (which is impossible) what are the options?


Keep your existing site separate; just have a link that you know about to the Advanced Web Site.
Pro:

  • Lowest initial financial cost
  • Current web designer may not even know (Politics zero)
  • Quickest to do
  • Get all the back office features and lowest investment in office computers.

Con:

  • Minimum leverage of you investment in the Advanced Agency web site.
  • Two hosting costs
  • One uncertified and authenticated site.  (The Advanced Agency web site will be certified and authenticated)
  • No search engine benefit (Google)
  • No customer or recruitment staff benefit.


Keep your existing site separate and just add a link to the Advanced Web Site.

Pro:

  • Lower initial financial cost
  • Current web designer may not even know (Politics zero)
  • For the Advanced Web site to look like your site, some customisation.

Con:

  • Your site is unusual in this respect and so may not engender the trust of your users e.g. I'm just about to enter my personal details to apply for a job and the URL has changed. Has this been a phishing attack? Better get out of here.
  • This may not be acceptable to some of your customers, especially if they have a degree of government sponsorship.
  • If your existing site is not responsive (does not work well on smart phones and tablets), then a sudden change in user experience.
  • If your existing site is secure and authenticated, then a sudden change security and apparent source of the site.
  •  If your existing site is secure and authenticated, double the cost in certificates.
  • Possibility of cross site scripting injection attacks.
  • Updating the style of your web site costs twice as much as you are updating both sites.
  • Two hosting costs
  • No search engine benefit (Google)

Keep your existing site separate and customise the Advanced Web Site to look like your site.
Pro:

  • Low financial cost
  • Current web designer may not even know (Politics zero)

Con:

  • Your site is unusual in this respect and so may not engender the trust of your users e.g. I'm just about to enter my personal details to apply for a job and the URL has changed. Has this been a phishing attack? Better get out of here.
  • This may not be acceptable to some of your customers, especially if they have a degree of government sponsorship.
  • If your existing site is not responsive, (does not work well on smart phones and tablets) then a sudden change in user experience.
  • If your existing site is secure and authenticated, then a sudden change security and apparent source of the site.
  • If your existing site is secure and authenticated, double the cost in certificates.
  • Possibility of cross site scripting injection attacks.
  • Updating the style of your web site costs twice as much as you are updating both sites.
  • Two hosting costs
  • No search engine benefit (Google)

Integrate your existing site and combine it with the Advanced Web Site to be your site.
Pro:

  • Completely standard in user experience
  • Completely authenticated and secure
  • No cross site scripting attacks from your old site
  • Bonus: your existing web design will become responsive usually at less cost than getting your original designer to do it.
  • One hosting cost
  • One certification and authentication cost.
  • Maintain your original designer; just pass the artwork to us when you are happy with it.
  • Google sees one site, all visits count to your site ranking.
  • Google sees one site; all public content is indexable by Google
  • You get Google analytics as standard (Measures how many people see and use your site. how they move around it and what advertising campaign they may have responded to).
  • Your site is hosted in one of the fastest environments available (Rackspace) (benefits Google ranking)

Con:

  • Politics
  • Most costly, but still a fraction of the real cost of the same in-house or bespoke package and often with more features than the bespoke package.
  • Politics
  • Did I mention Politics?

 

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This FAQ was last updated on Wednesday, September 30, 2015

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