It hasn’t received a lot of coverage in the press, but to combat the likes of Amazon and other on line retailers using tax avoidance techniques, the EU has changed the VAT tax rules.

This is becoming known as VATMOSS short for VAT Mini One Stop Shop.

If the customer is a private individual, then suppliers will be required to account and charge VAT in the (Member) State where the customer resides.

This does not affect Ava customers as they come under the B2B heading.

For further information:

Register-and-use-the-vat-mini-one-stop-shop (Gov UK web site)

the Guardian comment