A  Nursing Agency needs to gain every advantage in its very competitive market place. Every edge that can be achieved will more often than not result in improved profitability. The edge can be to use AVA's agency software to lower costs and improve customer service or SEO (Search engine optimisation) to improve rankings when employees or customers search for Agencies. Microsoft have just published an SEO tool and this article talks about it.

Links:

IIS Search Engine Optimization Toolkit

https://weblogs.asp.net/scottgu/archive/2009/06/03/iis-search-engine-optimization-toolkit.aspx

Search Engine Optimization Toolkit

https://www.iis.net/extensions/SEOToolkit